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*12310 Sycamore Lane *Suite 222 *Brentwood, *CA *90320 *United States

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*Head of Global Sales at Ericsson M-Commerce, Lars Arvidsson has more than 25 years of international experience in the ICT industries and has headed up senior executive sales roles in companies like Sun Microsystems and IBM Global Services, with a focus on sales of new innovative solutions and services cross industries. Lars has extensive experience bringing new value-based solutions to the global market, having lead several pioneering activities during his career. He joined Ericsson in 2008 as Head of Customer Unit Sweden and held that role until 2010 when he took on his present position.**
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*Head of Global Sales at Ericsson M-Commerce, Lars Arvidsson has more than 25 years of international experience in the ICT industries and has headed up senior executive sales roles in companies like Sun Microsystems and IBM Global Services, with a focus on sales of new innovative solutions and services cross industries. Lars has extensive experience bringing new value-based solutions to the global market, having lead several pioneering activities during his career. He joined Ericsson in 2008 as Head of Customer Unit Sweden and held that role until 2010 when he took on his present position.**

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***Profile
*Head of Global Sales at Ericsson M-Commerce, Lars Arvidsson has more than 25 years of international experience in the ICT industries and has headed up senior executive sales roles in companies like Sun Microsystems and IBM Global Services, with a focus on sales of new innovative solutions and services cross industries. Lars has extensive experience bringing new value-based solutions to the global market, having lead several pioneering activities during his career. He joined Ericsson in 2008 as Head of Customer Unit Sweden and held that role until 2010 when he took on his present position.**
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